Press Release

 

Clear® Fast Pass Lane Opens at Salt Lake City International Airport; Salt Lake City Clear Cardholder is a “One Millionth Winner”

 

SALT LAKE CITY, UT May 29, 2008 – Clear®, the fast pass for airport security, announced that its lane has opened at Salt Lake City International Airport. Travelers flying on airlines operating from Salt Lake City can use Clear’s fast pass lane here and at 17 other airports nationwide. Earlier this month, Clear reached a significant milestone in its nearly three year history when the company clocked one million usages as members passed through Clear lanes around the country. A Salt Lake City resident was among the Clear members using a Clear lane at the moment the millionth milestone was reached.

 

That member – Mark Nakamura, a managing consultant at IBM who received a lifetime membership at the moment Clear celebrated its one millionth trip – said,

“I’m so thrilled to be a member of Clear. I can rely on Clear to get me through the airport fast and to make my travel more consistent. I travel 50 weeks per year and having a Clear card allows me to spend more time with my clients, which is great for productivity. And now that Clear has opened at my home airport, I will have that same predictability in my travel when I depart Salt Lake.”

 

“I have been a member of Clear since its inception,” commented Maureen Riley, Executive Director of the Salt Lake City Department of Airports. “I am pleased to offer this option to our customers.”

 

“I am excited about giving air travelers in Salt Lake more options when it comes to airport security,” said Congressman Rob Bishop of the First Congressional district which includes Salt Lake. “This safe and efficient way through security will directly help those who use it, and it in turn will benefit all air travelers by reducing demand and congestion at all security checkpoints.”

 

“We’re delighted that the Salt Lake City Airport has become one of the first airports in the West to offer this revolutionary service for travelers,” said Lane Beattie, President and CEO, Salt Lake Chamber, Utah’s largest business association. Not only will Clear provide Salt Lake’s business community with a more convenient and predictable experience through security at our Airport, but around the country,” he added.

 

“The launch of Clear at the Salt Lake City Airport is an important addition to the Clear network, said Steven Brill, Clear’s founder and CEO. “It’s fitting that one of the millionth winners was from Salt Lake City, and I’m pleased that travelers (such as Mark Nakamura) who are already members can now get the added benefit of using their cards at their home airport.”

 

Clear enrollment is available in Terminal 2 on the ticketing level (adjacent to the escalators used to access the security checkpoint). Clear currently operates 30 enrollment locations across the country and also brings mobile enrollment onsite to businesses nationwide. A second Clear lane at the Salt Lake City Airport (in Terminal 1) will open in the coming weeks.

 

“We are happy to be working with Clear to introduce our frequent members to the Clear program,” said Susie Garrett, General Manager of Marriott Guest Services. “The Marriott Rewards program strives to make travel easier for members. Clear’s fast lanes are taking a lot of the hassles out of air travel. It's a perfect fit for both programs,” she added.  

 

Clear was recently chosen by Hartsfield-Jackson Atlanta International Airport to implement the program there; lane openings at Hartsfield-Jackson are expected by summer.

 

Clear members are pre-screened by the Transportation Security Administration (TSA) and, after application approval, are provided with a card that allows exclusive access to Clear’s security lanes nationwide. The innovative, high-tech Clear Card verifies a fingerprint or iris image selected by members during enrollment. 

 

About Clear
Clear, operated by Verified Identity Pass, Inc., has signed up more than 165,000 travelers nationwide. Clear cards are accepted at 18 U.S. airports: Albany, Cincinnati, Denver, Indianapolis, Jacksonville, LaGuardia (Central Terminal B Checkpoint), Little Rock, New York JFK (Terminals 1, 4 and 7), Newark (Terminal B2), Oakland, Orlando, Reno, Salt Lake City, San Francisco, San José, Washington, DC’s Reagan and Dulles, and Westchester. Clear members are pre-screened and provided with a high-tech card which allows them to access designated security lanes nationwide. Clear members pass through the security checkpoint faster, with more predictability and less hassle. The annual fee of $100 (plus a $28 TSA vetting fee) is charged once applicants are approved by the government. Applicants start their enrollment at flyclear.com and complete the process at an enrollment location where their fingerprints and iris images are captured and their identification is validated. Clear’s registered traveler program has been operational since July 19, 2005. For more information, please visit: http://www.flyclear.com.

 

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